Pri­vacy Policy

1. Gene­ral selec­tion

1.1 What are per­so­nal data
Per­so­nal data is infor­ma­tion that reve­als or can reveal the iden­tity of the user. We adhere to the principle of data avo­id­ance. As far as pos­si­ble, the collec­tion of per­so­nal data is dis­pen­sed with.

1.2 Hand­ling of per­so­nal data
Per­so­nal data are used exclu­si­vely for estab­li­shing a con­tract, struc­tu­ring the con­tent, exe­cu­ting or pro­ces­sing the con­trac­tual rela­ti­ons­hip (Art. 6 I S. 1 b GDPR). 

In addi­tion, per­so­nal data will only be pro­ces­sed inso­far as we have recei­ved your con­sent (Art. 6 I S. 1 a GDPR) or it is data whose pro­ces­sing is necessary for our legi­ti­mate inte­rests and inso­far as the balance shows that none oppose over­ri­ding inte­rests, fun­da­men­tal rights or fun­da­men­tal free­doms on your part (Art. 6 I S. 1 f GDPR). 

We can use con­tract pro­ces­sors to pro­cess your per­so­nal data, but we will gene­rally not pass the per­so­nal data on to third par­ties. 

The data will only be pas­sed on to the ship­ping com­pany com­mis­sio­ned with the deli­very to ful­fill the con­tract, inso­far as this is necessary for the deli­very of the goods orde­red. To pro­cess pay­ments, the pay­ment data requi­red for this will be pas­sed on to the credit insti­tute com­mis­sio­ned with the pay­ment and, if app­li­ca­ble, the com­mis­sio­ned and selec­ted pay­ment ser­vice pro­vi­der. 

Your per­so­nal data will only be pro­ces­sed wit­hin the EU, unless other­wise sta­ted below.

1.3 Usage data
Gene­ral tech­ni­cal infor­ma­tion is collec­ted when you visit the web­site. These are the IP address used, time, dura­tion of the visit, brow­ser type and, if app­li­ca­ble, the page of ori­gin. For tech­ni­cal rea­sons, this usage data is regis­tered in a log file and can be used and saved for the pur­pose of sta­tis­ti­cal ana­ly­sis of this web­site. There is no link bet­ween this usage data and your other per­so­nal data.

1.4 Dura­tion of sto­rage
After the end of the pur­pose for which the data was collec­ted, we only save your per­so­nal data for as long as this is requi­red by law (espe­cially tax law). 

2. Your rights

2.1 infor­ma­tion
You can request infor­ma­tion from us as to whe­ther we pro­cess your per­so­nal data and, if this is the case, you have the right to infor­ma­tion about this per­so­nal data and the fur­ther infor­ma­tion spe­ci­fied in Art. 15 GDPR.

2.2 Right to Cor­rec­tion
You have the right to have your incor­rect per­so­nal data cor­rec­ted and, in accordance with Art. 16 GDPR, you can request the com­ple­tion of incom­plete per­so­nal data.

2.3 Right to dele­tion
You have the right to ask us to delete your per­so­nal data immedia­tely. We are obli­ged to delete them immedia­tely, in par­ti­cu­lar if one of the fol­lowing rea­sons applies: 

  • Your per­so­nal data are no lon­ger necessary for the pur­po­ses for which they were collec­ted or other­wise processed.
  • You with­draw your con­sent on which the pro­ces­sing of your data was based and there is no other legal basis for the processing.
  • Your data has been pro­ces­sed unlawfully.

The right to dele­tion does not exist if your per­so­nal data are requi­red to assert, exer­cise or defend our legal claims.

2.4 Right to restric­tion of pro­ces­sing
You have the right to request that we restrict the pro­ces­sing of your per­so­nal data if 

  • You con­test the accu­racy of the data and we the­re­fore check the accuracy,
  • the pro­ces­sing is unlaw­ful and you refuse to delete it and ins­tead request that it be restricted
  • we no lon­ger need the data, but you need it to assert, exer­cise or defend legal claims,
  • You have objec­ted to the pro­ces­sing of your data and it is not yet cer­tain whe­ther our legi­ti­mate rea­sons out­weigh your reasons.

2.5 Right to data por­ta­bi­lity
You have the right to receive the per­so­nal data con­cer­ning you, which you have pro­vi­ded to us, in a struc­tu­red, com­mon and machine-read­a­ble for­mat and you have the right to trans­mit this data to ano­t­her per­son in charge without hin­drance from us, pro­vi­ded that the pro­ces­sing is based on con­sent or is based on a con­tract and the pro­ces­sing is car­ried out by us using auto­ma­ted pro­ces­ses.

2.6 Right of with­dra­wal
If the pro­ces­sing of your per­so­nal data is based on con­sent, you have the right to revoke this con­sent at any time.

2.7 Gene­ral selec­tion and right of appeal
Exer­cis­ing your above rights is basi­cally free of charge for you. If you have any com­p­laints, you have the right to con­tact the super­vi­sory aut­ho­rity respon­si­ble for us, the state data pro­tec­tion offi­cer. 

3. Data secu­rity

3.1 Data secu­rity
All data on our web­site are secu­red against loss, dest­ruc­tion, access, modi­fi­ca­tion and dis­se­mi­na­tion using tech­ni­cal and orga­niz­a­tio­nal mea­su­res. 

3.2 Ses­si­ons and Coo­kies
To ope­rate the web­site, we use coo­kies or ser­ver-side ses­si­ons in which data can be stored. We ensure that no per­so­nal data is taken from ses­si­ons or through coo­kies without your express con­sent and that coo­kies are only used if this is tech­ni­cally necessary for the web­site (e.g. spam pro­tec­tion for the con­tact form, shop­ping cart func­tion) and thus the assess­ment shows that none are pre­do­mi­nant Oppo­site inte­rests on your part (Art. 6 I S. 1 f GDPR) or you have given your express con­sent. 
With your express con­sent, we use coo­kies to per­so­na­lize con­tent and adver­ti­se­ments, to be able to offer func­tions for social media and to ana­lyze access to our web­site. We can pass on the infor­ma­tion about your use of our web­site to our part­ners for social media, adver­ti­sing and ana­ly­sis with your con­sent. Our part­ners may be able to merge this infor­ma­tion with other data that the part­ners already have about you. 
Here you will find the domain, the name and the dura­tion of the coo­kies that are only used with your consent.

4. News­let­ter

If you regis­ter for our news­let­ter, we use the data requi­red for this or sepa­r­ately pro­vi­ded by you in order to regu­larly send you our e‑mail news­let­ter based on your con­sent in accordance with Art. 6 Para. 1 S. 1 lit.
You can unsub­scribe from the news­let­ter at any time and you can eit­her send us a mes­sage using the con­tact opti­ons given in the imprint or the link pro­vi­ded in the news­let­ter. After unsub­scrib­ing, we will delete your e‑mail address unless you have expressly con­sen­ted to fur­ther use of your data or we reserve the right to use data bey­ond this, which is per­mit­ted by law and about which we will inform you in this decla­ra­tion.

5. Pre­sence on social media plat­forms
We use the fol­lowing social media plat­forms for com­pany pre­sen­ta­tion and com­mu­ni­ca­tion (express refe­rence is made to the data pro­tec­tion decla­ra­ti­ons and opt-out opti­ons lin­ked below).

Face­book (Face­book Ire­land Ltd., 4 Grand Canal Square, Grand Canal Har­bor, Dub­lin 2, Ire­land)
Data pro­tec­tion decla­ra­tion:
Opt-out: alter­na­tively 

Twit­ter (Twit­ter Inc., 1355 Mar­ket Street, Suite 900, San Fran­cisco, CA 94103, USA)
Data pro­tec­tion decla­ra­tion:

Insta­gram (Insta­gram Inc., 1601 Wil­low Road, Menlo Park, CA, 94025, USA)
Data pro­tec­tion decla­ra­tion and opt-out:

Lin­kedIn (Lin­kedIn Ire­land Unli­mi­ted Com­pany Wil­ton Place, Dub­lin 2, Ire­land)
Data pro­tec­tion decla­ra­tion

Xing (XING AG, Damm­tor­straße 29–32, 20354 Ham­burg, Ger­many)
Data pro­tec­tion decla­ra­tion and opt-out:

You­Tube (Google Ire­land Limi­ted, Gor­don House, Bar­row Street, Dub­lin 4, Ire­land)
Data pro­tec­tion:

These social media plat­forms may pro­cess per­so­nal data out­side the EU, we refer to the above data pro­tec­tion decla­ra­ti­ons of the social media plat­forms.
The respec­tive social media plat­forms can, if necessary, use your usage beha­vior and the resul­ting inte­rests and actions on your part to create user pro­files and save coo­kies on your com­pu­ter, in which your usage beha­vior is saved. If you have an account on the respec­tive social media plat­form and are log­ged in, your usage beha­vior can even be saved regard­less of the device. Your usage pro­file can be used, for example, to place adver­ti­se­ments that pres­um­a­bly cor­re­spond to your inte­rests.

We pro­cess the per­so­nal data exclu­si­vely to com­mu­ni­cate with you via the social media plat­form you have cho­sen and to opti­mize our online pre­sence and ensure that this does not affect any inte­rests on your part that out­weigh this legi­ti­mate inte­rest on our part (Art. 6 I p. 1 f GDPR). If you have already given the respec­tive ope­ra­tor of the social media plat­form effec­tive con­sent to the cor­re­spon­ding data pro­ces­sing, your per­so­nal data will also be pro­ces­sed on the basis of this con­sent (Art. 6 I S. 1 a GDPR).

6. Third Party Ser­vices

6.1 Google Ana­ly­tics
This web­site uses Google Ana­ly­tics, a web ana­ly­sis ser­vice from Google, ope­ra­ted by Google Ire­land Limi­ted, Gor­don House, Bar­row Street, Dub­lin 4, Ire­land (“Google”) and collects and stores data via this web ana­ly­sis ser­vice, from which usage pro­files are crea­ted using pseud­onyms become. The usage pro­files crea­ted in this way are used to eva­luate visi­tor beha­vior in order to design and improve the offe­rings pre­sen­ted on this web­site as requi­red. Google Ana­ly­tics uses so-cal­led “coo­kies”, small text files that are stored on your com­pu­ter and that enable your use of the web­site to be ana­ly­zed. The infor­ma­tion gene­ra­ted by the coo­kie about your use of this web­site is usually trans­fer­red to a Google ser­ver in the USA and stored there. If IP anony­miz­a­tion is acti­va­ted on this web­site, your IP address will be shor­tened befo­re­hand by Google wit­hin mem­ber sta­tes of the Euro­pean Union or in other con­trac­ting sta­tes of the Agree­ment on the Euro­pean Eco­no­mic Area. The full IP address will only be trans­mit­ted to a Google ser­ver in the USA and shor­tened there in excep­tio­nal cases. On behalf of the ope­ra­tor of this web­site, Google will use this infor­ma­tion to eva­luate your use of the web­site, to com­pile reports on web­site acti­vity and to pro­vide the web­site ope­ra­tor with other ser­vices rela­ting to web­site acti­vity and inter­net usage. The IP address trans­mit­ted by your brow­ser as part of Google Ana­ly­tics will not be mer­ged with other Google data. The usage pro­files mana­ged under a pseud­onym are also not mer­ged with the per­so­nal data about the user without the express and sepa­r­ately decla­red con­sent of the user. Thus, the assess­ment shows that there are no over­ri­ding inte­rests on your part (Art. 6 I S. 1 f GDPR). You can pre­vent the sto­rage of coo­kies by set­ting your brow­ser soft­ware accord­in­gly; we would like to point out, howe­ver, that in this case you may not be able to use all func­tions of this web­site to their full extent. You can also pre­vent Google from collec­ting the data gene­ra­ted by the coo­kie and rela­ting to your use of the web­site (inclu­ding your IP address) and from pro­ces­sing this data by Google by cli­cking on the fol­lowing link (http: // down­load and install the avail­able brow­ser plug-in. 
You can also pre­vent Google Ana­ly­tics from collec­ting your data by cli­cking on the fol­lowing link. An opt-out coo­kie will be set which pre­vents your data from being recor­ded on future visits to this web­site: Deac­ti­vate Google Ana­ly­tics. You can view Google’s data pro­tec­tion infor­ma­tion at For more infor­ma­tion on terms of use and data pro­tec­tion, see or We would like to point out that Google Ana­ly­tics has been expan­ded to include the code “anony­mi­zeIp” on this web­site in order to ensure anony­mous collec­tion of IP addres­ses (so-cal­led IP mas­king).

6.2 Social media links and social sharing
We have our own social media pages with the third-party pro­vi­ders that can be reached via links from this web­site. Using the links will take you to the respec­tive web­sites of the third party pro­vi­ders (e.g. Face­book, Twit­ter, Insta­gram) and you can also share our con­tent. There is no data trans­fer when you visit our web­site. To avoid unne­cessary data trans­fer, we recom­mend log­ging out of the respec­tive third-party pro­vi­der before using a cor­re­spon­ding link, so that usage pro­files can­not be crea­ted by the third-party pro­vi­der just by using the link.

6.3 Use of Face­book plugins
This web­site uses plugins from the social net­work, which is ope­ra­ted by Face­book Inc. 1 Hacker Way, Menlo Park, CA 94304, USA (“Face­book”). The body respon­si­ble for pro­ces­sing the infor­ma­tion collec­ted by Face­book is Face­book Ire­land Ltd., 4 Grand Canal Square, Grand Canal Har­bor, Dub­lin 2, Ire­land. 
If you visit our web­site with such a plug-in, a con­nec­tion to the Face­book ser­vers is estab­lis­hed and the plug-in is acti­va­ted on the web­site by noti­fy­ing your brow­ser. This will tell the Face­book ser­ver which of our web­sites you have visi­ted. If you are log­ged in as a mem­ber of Face­book, Face­book will assign this infor­ma­tion to your per­so­nal Face­book user account. When using the plug-in func­tions (e.g. cli­cking the “Like” but­ton, sub­mit­ting a com­ment), this infor­ma­tion is also assi­gned to your Face­book account, which you can only pre­vent by log­ging out before acti­vat­ing the plug-in. For more infor­ma­tion on the collec­tion and use of data by Face­book, your rights in this regard and opti­ons for pro­tec­ting your pri­vacy, see the Face­book data pro­tec­tion infor­ma­tion at

6.4 Use of Insta­gram
Links to the social net­work Insta­gram are inte­gra­ted on these pages. The con­nec­tion to Insta­gram is estab­lis­hed via the “Insta­gram icon” on our site. The ope­ra­tor of the social net­work is Insta­gram Inc., 1 Hacker Way, Menlo Park, Cali­for­nia 94025, USA (“Insta­gram”). If you click on the “Insta­gram icon” while you are log­ged into your Insta­gram account, you can link the con­tent of our pages to your Insta­gram pro­file. This enab­les Insta­gram to assign your visit to our web­site to your user account. We would like to point out that, as the pro­vi­der of the pages, we have no know­ledge of the con­tent of the data trans­mit­ted or its use by Insta­gram. Fur­ther infor­ma­tion on Instagram’s data pro­tec­tion decla­ra­tion can be found at

6.5 Use of Google Maps
This web­site uses Google Maps, a Google map ser­vice ope­ra­ted by Google Ire­land Limi­ted, Gor­don House, Bar­row Street, Dub­lin 4, Ire­land (“Google”). When using Google Maps, data about the use of the maps func­tions by visi­tors to the web­site are also collec­ted, pro­ces­sed and used. This does not affect the inte­rests of the users that out­weigh the tech­ni­cal neces­sity of inte­gra­ting the inter­ac­tive map mate­rial (Art. 6 I S. 1 f GDPR). You can view Google’s data pro­tec­tion infor­ma­tion at You can see the addi­tio­nal usage infor­ma­tion for Google Maps at

6.6 Use of You­tube
This web­site and the inte­gra­ted offers con­tain so-cal­led embed­dings of videos on You­Tube. These enable the con­nec­tion to You­Tube and the videos stored there. You­Tube is an offer from Google Ire­land Limi­ted, Gor­don House, Bar­row Street, Dub­lin 4, Ire­land (“Google”). This does not affect the inte­rests of the users that out­weigh the tech­ni­cal neces­sity of inte­gra­ting the videos (Art. 6 I S. 1 f GDPR). The pur­pose and scope of the data collec­tion and data use by Google as well as your rights and set­ting opti­ons for pro­tec­tion as a You­Tube cus­to­mer can be found in the You­Tube data pro­tec­tion infor­ma­tion. You can find this at:

6.7 Google Web Fonts
We use so-cal­led web fonts from Google Ire­land Limi­ted, Gor­don House, Bar­row Street, Dub­lin 4, Ire­land (“Google”) in order to be able to show you a uni­form font on our web­site. When you visit one of our pages, these are auto­ma­ti­cally saved in your brow­ser cache to enable the desi­red dis­play. If your brow­ser does not sup­port the web fonts used, a stan­dard font from your com­pu­ter may be used. This does not affect the inte­rests of the users that out­weigh this tech­ni­cal neces­sity (Art. 6 I S. 1 f GDPR). You can view Google’s data pro­tec­tion decla­ra­tion here: Fur­ther infor­ma­tion on Google Web Fonts can be found at

6.8 Active Cam­paign
This web­site uses the ser­vices of Acti­ve­Cam­paign to send news­let­ters and for the live chat func­tion. The pro­vi­der is Acti­ve­Cam­paign, LLC, 1 North Dear­born Street, 5th floor, Chi­cago, Illi­nois (USA) 60602.

Acti­ve­Cam­paign is cer­ti­fied accord­ing to the “EU-US Pri­vacy Shield”. The “Pri­vacy Shield” is an agree­ment bet­ween the Euro­pean Union (EU) and the USA that aims to ensure com­pli­ance with Euro­pean data pro­tec­tion stan­dards in the USA. If you enter data for the pur­pose of sub­scrib­ing to the news­let­ter and / or to use the live chat func­tion (e.g. e‑mail address), this and the com­mu­ni­ca­tion will be stored on ActiveCampaign’s ser­vers in the USA.

6.8.1 Sen­ding newsletters

Acti­ve­Cam­paign is a ser­vice with which, among other things, the dis­patch of news­let­ters can be orga­ni­zed and ana­ly­zed. If you enter data for the pur­pose of sub­scrib­ing to the news­let­ter (e.g. email address), it will be stored on ActiveCampaign’s ser­vers in the USA.

With the help of Acti­ve­Cam­paign we can ana­lyze our news­let­ter cam­pai­gns. When you open an email sent with Active Cam­paign, a file con­tai­ned in the email (so-cal­led web beacon) con­nects to the Acti­ve­Cam­paign ser­vers in the USA. In this way it can be deter­mi­ned whe­ther a news­let­ter mes­sage has been ope­ned and which links have been cli­cked. Tech­ni­cal infor­ma­tion is also recor­ded (e.g. time of access, IP address, brow­ser type and ope­ra­ting system).

This infor­ma­tion can­not be assi­gned to the respec­tive news­let­ter reci­pi­ent. They are used exclu­si­vely for the sta­tis­ti­cal ana­ly­sis of news­let­ter cam­pai­gns. The results of these ana­ly­zes can be used to bet­ter adapt future news­let­ters to the inte­rests of the recipients.

If you do not want an ana­ly­sis by Acti­ve­Cam­paign, you have to unsub­scribe from the news­let­ter. We pro­vide a link for this in every news­let­ter mes­sage. You can also unsub­scribe from the news­let­ter directly on the website.

The data pro­ces­sing takes place on the basis of your con­sent (Art. 6 Para. 1 lit. a GDPR). You can revoke this con­sent at any time by unsub­scrib­ing from the newsletter. 

The lega­lity of the data pro­ces­sing ope­ra­ti­ons that have already taken place remains unaf­fec­ted by the revocation.

The data you have stored with us for the pur­pose of sub­scrib­ing to the news­let­ter will be stored by us until you unsub­scribe from the news­let­ter and will be dele­ted from our ser­vers as well as from the Acti­ve­Cam­paign ser­vers after you unsub­scribe from the news­let­ter. This does not affect data that we have saved for other purposes.

For more infor­ma­tion, see the data pro­tec­tion pro­vi­si­ons of Acti­ve­Cam­paign at: / pri­vacy-policy /.

Link to the Pri­vacy Shield cer­ti­fi­ca­tion: / par­ti­ci­pant? id = a2zt0000000GnH6AAK

6.8.2 Live chat

You can use the live chat like a con­tact form to chat with our employees in almost real time. When the chat starts, the fol­lowing per­so­nal data is collected.

  • loca­tion
  • Date and time of the call,
  • Brow­ser type / version,
  • IP address,
  • ope­ra­ting sys­tem used,
  • URL of the pre­viously visi­ted website,
  • Amount of data sent.
  • And if given: first name, sur­name and email address.

In addi­tion, Active Cam­paign ana­ly­zes the live chat com­mu­ni­ca­tion for us to find out which is the most effec­tive chan­nel for each indi­vi­dual contact

Depen­ding on the course of the con­ver­sa­tion with our employees, addi­tio­nal per­so­nal data may arise in the chat that you enter. The type of this data depends hea­vily on your request or the pro­blem you describe to us. The pro­ces­sing of all this data ser­ves to pro­vide you with quick and effi­ci­ent con­tact opti­ons and thus to improve our cus­to­mer service.

When you visit our web­site, the chat wid­get is loa­ded. The chat wid­get tech­ni­cally repres­ents the source code that is exe­cu­ted on your com­pu­ter and enab­les the chat.

The history of the live chat is saved inde­fi­ni­tely. The pur­pose of this is to save you exten­sive explana­ti­ons about the history of your request and to ensure con­stant qua­lity con­trol of our live chat offer. Pro­ces­sing is the­re­fore per­mit­ted in accordance with Art. 6 Para­graph 1 Let­ter f GDPR. 

If you do not wish this, you are wel­come to inform us using the con­tact details lis­ted below. Saved live chats will then be dele­ted by us immediately.

The sto­rage of the chat data also ser­ves the pur­pose of ensu­ring the secu­rity of our infor­ma­tion tech­no­logy sys­tems. This is also our legi­ti­mate inte­rest, which is why pro­ces­sing is per­mis­si­ble accord­ing to Art. 6 Para­graph 1 Let­ter f GDPR.

For more infor­ma­tion, see the data pro­tec­tion pro­vi­si­ons of Acti­ve­Cam­paign at: / pri­vacy-policy /.

Link to the Pri­vacy Shield cer­ti­fi­ca­tion: / par­ti­ci­pant? id = a2zt0000000GnH6AAK

7. Con­ta­c­ting us

To con­tact us regar­ding data pro­tec­tion, please feel free to con­tact us using the con­tact opti­ons below. Respon­si­ble accord­ing to the GDPR:

Bal­dus Medi­zin­tech­nik GmbH
On the shee­pfold 5
56182 Urbar am Rhein
Tele­phone: 0049 261/96 38 926–0

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