Data protection

1. General selection

1.1 What is personal data
Personal data is information that discloses or can disclose the identity of the user. We adhere to the principle of data avoidance. As far as possible, no personal data is collected.

1.2 Handling of personal data
Personal data are used exclusively for the establishment of the contract, the content, implementation or execution of the contractual relationship (Art. 6 I p. 1 b GDPR). 

In addition, personal data will only be processed if we have received your consent to this (Art. 6 I S. 1 a GDPR) or it is data whose processing is necessary for our legitimate interests and as far as the balance shows that none overriding interests, fundamental rights or fundamental freedoms conflict with you (Art. 6 I S. 1 f GDPR). 

We can use processors to process your personal data, but we will generally not pass on the personal data to third parties. 

The data will only be passed on to the shipping company commissioned with the delivery to fulfill the contract, insofar as this is necessary for the delivery of ordered goods. To process payments, the payment data required for this are passed on to the credit institution commissioned with the payment and, if applicable, to the commissioned and selected payment service provider. 

Your personal data will only be processed within the EU, unless otherwise stated below.

1.3 Usage data
When visiting the website, general technical information is collected. These are the IP address used, time, duration of the visit, browser type and, if applicable, the origin page. For technical reasons, these usage data are registered in a log file and can be used and saved for the purpose of statistical analysis of this website. This usage data is not linked to your other personal data.

1.4 Duration of storage
After the end of the purpose for which the data was collected, we only store your personal data for as long as is required by law (in particular tax law). 


2. Your rights

2.1 Information
You can request information from us as to whether we process your personal data and, if this is the case, you have the right to information about this personal data and the further information specified in Art. 15 GDPR.

2.2 Right to rectification
You have the right to have your incorrect personal data corrected and, in accordance with Art. 16 GDPR, you can request the completion of incomplete personal data.

2.3 Right to deletion
You have the right to ask us to delete your personal data immediately. We are obliged to delete them immediately, in particular if one of the following reasons applies: 

  • Your personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
  • You revoke your consent on which the processing of your data was based and there is no other legal basis for the processing.
  • Your data has been processed unlawfully.

The right to deletion does not exist insofar as your personal data are required to assert, exercise or defend our legal claims.

2.4 Right to restriction of processing
You have the right to demand that we restrict the processing of your personal data if 

  • You dispute the accuracy of the data and we are therefore checking the accuracy,
  • the processing is unlawful and you reject the deletion and instead request the restriction of use
  • we no longer need the data, but you need them to assert, exercise or defend legal claims,
  • You have objected to the processing of your data and it has not yet been determined whether our legitimate reasons outweigh your reasons.

2.5 Right to data portability
You have the right to receive the personal data relating to you that you have provided to us in a structured, common and machine-readable format and you have the right to transmit this data to another person in charge without hindrance from us, provided that the processing is based on consent or is based on a contract and the processing is carried out by us using automated processes.

2.6 Right of withdrawal
If the processing of your personal data is based on consent, you have the right to withdraw this consent at any time.

2.7 General selection and right of appeal
The exercise of your above rights is generally free of charge for you. If you have a complaint, you have the right to contact the supervisory authority responsible for us, the state data protection officer. 


3. Data security

3.1 Data security
All data on our website is secured by technical and organizational measures against loss, destruction, access, change and distribution. 

3.2 Sessions and Cookies
To operate the website, we use cookies or server-side sessions in which data can be stored. We ensure that without your express consent, no personal data from sessions or cookies are taken over and cookies are only used if this is technically necessary for the website (e.g. spam protection with the contact form, shopping cart function) and the balance shows that none is predominant Your interests conflict with this (Art. 6 I S. 1 f GDPR) or you have express consent. 
After your express consent, we use cookies to personalize content and ads, to be able to offer functions for social media and to analyze access to our website. With your consent, we can pass on the information about your use of our website to our partners for social media, advertising and analysis. Our partners may be able to combine this information with other data that the partners already have about you. 
Here you will find the domain, the name and the duration of the cookies that are only used with your consent.

4. Newsletter

If you register for our newsletter, we use the data required for this or separately provided by you in order to regularly send you our email newsletter based on your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR.
You can unsubscribe from the newsletter at any time and either by sending us a message using the contact options specified in the legal notice or using the link provided in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.


5. Presence on social media platforms
We use the following social media platforms for company presentation and communication (express reference is made to the data protection declarations and opt-out options linked below).


Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland)
Data protection declaration: https://www.facebook.com/about/privacy/
Opt-out: https://www.facebook.com/settings?tab=ads alternatively http://www.youronlinechoices.com 

Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA)
Data protection declaration: https://twitter.com/de/privacy
Opt-out: https://twitter.com/personalization

Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA)
Data protection declaration and opt-out: http://instagram.com/about/legal/privacy/

LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland)
Privacy policy https://www.linkedin.com/legal/privacy-policy
Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out 

Xing (XING AG, Dammtorstrasse 29–32, 20354 Hamburg, Germany)
Data protection declaration and opt-out: https://privacy.xing.com/de/datenschutzerklaerung

YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland)
Data protection: http://www.youtube.com/t/privacy/

These social media platforms may be able to process personal data outside the EU, we refer to the above data protection declarations of the social media platforms.
The respective social media platforms may create usage profiles based on your usage behavior and the resulting interests and actions on your part and save cookies on your computer in which your usage behavior is stored. If you have an account on the respective social media platform and are logged in, your usage behavior can even be saved regardless of the device. Your usage profile can be used, for example, to place advertisements that presumably correspond to your interests.

We process the personal data exclusively for communication with you via the social media platform you have selected and for the optimization of our online presence and make sure that no interests of yours that outweigh this legitimate interest on our part are affected (Art. 6 I S. 1 f GDPR). If you have already given the respective operator of the social media platform effective consent to the corresponding data processing, your personal data will also be processed on the basis of this consent (Art. 6 I p. 1 a GDPR).

6. Third party services

6.1 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) and collects and stores data from this web analytics service, from which user profiles are created using pseudonyms become. The user profiles created in this way are used to evaluate visitor behavior in order to design and improve the offer shown on this website as required. Google Analytics uses so-called "cookies", small text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The user profiles maintained under a pseudonym will not be merged with the personal data about the user without the express and separately declared consent of the user. The balance thus shows that there are no overriding interests on your part (Art. 6 I p. 1 f GDPR). You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link (http: // tools.google.com/dlpage/gaoptout?hl=de) Download and install the available browser plug-in. 
You can also prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set that prevents the collection of your data on future visits to this website: Deactivate Google Analytics. You can view Google's data protection information at http://www.google.de/intl/de/policies/privacy/. You can find more information on terms of use and data protection at http://www.google.com/analytics/terms/de.html or http://www.google.com/intl/de/analytics/privacyoverview.html. We would like to point out that the "anonymizeIp" code has been added to Google Analytics on this website in order to guarantee anonymous collection of IP addresses (so-called IP masking).

6.2 Social media links and social sharing
We have our own social media pages with the third-party providers that can be reached via links from this website. Using the links will take you to the respective websites of the third party providers (e.g. Facebook, Twitter, Instagram) and you can also share our content. There is no data transfer when you visit our website. In order to avoid unnecessary data transfer, we recommend logging out of the respective third-party provider before using a corresponding link, so that usage profiles cannot be created by the third-party provider just by using the link.

6.3 Use of Facebook plugins
Plugins from the social network www.facebook.com, which is operated by Facebook Inc. 1 Hacker Way, Menlo Park, CA 94304, USA (“Facebook”), are used on this website. The body responsible for processing the information collected by Facebook is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. 
If you access our website from such a plugin, a connection to the Facebook servers will be established and the plugin will be activated by notifying your browser on the website. This tells the Facebook server which of our websites you have visited. If you are logged in as a member of Facebook, Facebook assigns this information to your personal Facebook user account. When using the plugin functions (e.g. clicking the "Like" button, submitting a comment), this information is also assigned to your Facebook account, which you can only prevent by logging out before activating the plugin. You can find more information on Facebook's collection and use of data, your rights in this regard and options for protecting your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/.

6.4 Use of Instagram
Links to the social network Instagram are integrated on these pages. The connection to Instagram is established via the “Instagram icon” on our website. The social network is operated by Instagram Inc., 1 Hacker Way, Menlo Park, California 94025, USA ("Instagram"). If you click on the “Instagram icon” while you are logged into your Instagram account, you can link the content of our pages to your Instagram profile. This allows Instagram to associate your visit to our website with your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or of how it is used by Instagram. You can find further information on Instagram's data protection declaration at https://help.instagram.com/155833707900388/.

6.5 Use of Google Maps
This website uses Google Maps, a map service from Google, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). When using Google Maps, data on the use of the Maps functions by visitors to the website is also collected, processed and used. This does not affect users' interests that outweigh this technical need to integrate the interactive map material (Art. 6 I p. 1 f GDPR). You can view Google's data protection information at http://www.google.de/intl/de/policies/privacy/. You can view the additional usage information for Google Maps at http://www.google.com/intl/de_de/help/terms_maps.html.

6.6 Use of YouTube
This website and the integrated offers contain so-called embedding of videos on YouTube. These enable a connection to YouTube and the videos stored there. YouTube is an offer from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Here, no interests of the users are affected, which outweigh this technical necessity for the integration of the videos (Art. 6 I S. 1 f GDPR). For the purpose and scope of data collection and data use by Google as well as your rights and setting options for protection as a YouTube customer, please refer to YouTube's data protection information. You can find this at: http://www.youtube.com/t/privacy/.

6.7 Google Web Fonts
We use so-called web fonts from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") in order to be able to show you a uniform font on our website. These are automatically saved in your browser cache when you visit one of our pages to enable the desired display. If your browser does not support the web fonts used, a standard font from your computer may be used. This does not affect users' interests that outweigh this technical necessity (Art. 6 I p. 1 f GDPR). You can view Google's privacy policy here: https://www.google.com/policies/privacy/ You can find more information on Google Web Fonts at https://developers.google.com/fonts/faq

6.8 Active Campaign
This website uses the services of ActiveCampaign for sending newsletters and for the live chat function. The provider is ActiveCampaign, LLC, 1 North Dearborn Street, 5th floor, Chicago, Illinois (USA) 60602.

ActiveCampaign is certified according to the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA, which aims to ensure compliance with European data protection standards in the USA. If you enter data for the purpose of subscribing to the newsletter and / or to use the live chat function (e.g. email address), this and the communication will be stored on ActiveCampaign's servers in the USA.

6.8.1 Sending newsletters

ActiveCampaign is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on ActiveCampaign's servers in the USA.

With the help of ActiveCampaign we can analyze our newsletter campaigns. When you open an e-mail sent with Active Campaign, a file contained in the e-mail (a so-called web beacon) connects to the ActiveCampaign servers in the USA. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system).

This information cannot be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you do not want an analysis by ActiveCampaign, you have to unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. 

The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of ActiveCampaign after you unsubscribe from the newsletter. This does not affect data that we have saved for other purposes.

For more information, see ActiveCampaign's privacy policy at: https://www.activecampaign.com / privacy-policy /.

Link to the Privacy Shield certification: https://www.privacyshield.gov / participant? id = a2zt0000000GnH6AAK

6.8.2 Live Chat

You can use the live chat like a contact form to chat with our employees in almost real time. When the chat starts, the following personal data is collected.

  • Location
  • Date and time of the call,
  • Browser type / version,
  • IP address,
  • operating system used,
  • URL of the previously visited website,
  • Amount of data sent.
  • And if specified: first name, last name, and email address.

In addition, Active Campaign analyzes the live chat communication for us to find out which is the most effective channel for each individual contact

Depending on the course of the conversation with our employees, additional personal data may arise in the chat that you enter. The type of this data depends heavily on your request or the problem you are describing to us. The processing of all this data serves to provide you with a quick and efficient contact option and thus to improve our customer service.

Calling up our website loads the chat widget. The chat widget technically represents the source code that runs on your computer and enables the chat.

The history of the live chats is saved indefinitely. This serves the purpose of sparing you extensive explanations of the history of your request and of constant quality control of our live chat offer. Processing is therefore permitted in accordance with Article 6 (1) (f) GDPR. 

If you do not want this, please feel free to let us know using the contact details below. Saved live chats will then be deleted by us immediately.

The storage of the chat data also serves the purpose of guaranteeing the security of our information technology systems. This is also our legitimate interest, which is why processing is permissible according to Art. 6 Paragraph 1 Letter f GDPR.

For more information, see ActiveCampaign's privacy policy at: https://www.activecampaign.com / privacy-policy /.

Link to the Privacy Shield certification: https://www.privacyshield.gov / participant? id = a2zt0000000GnH6AAK

7. Establishing contact

To contact us regarding data protection, please contact us using the following contact options. Responsible within the meaning of the GDPR:

Baldus Medizintechnik GmbH
On the sheepfold 5
56182 Urbar am Rhein
E-mail: office@baldus-group.de
Telephone: 0049 261/96 38 926-0

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